The entire decoration of “Shanhe Turing” to the business model, including a dedicated person to record orders, a blackboard to arrange orders, and logos printed on clothes and bags, are all the ideas of Luo Hetu. Recently, the amount of questions she does in the system mall every day has increased. I could print more books, but because the publishing house guarantees them, I just take about twenty printed copies to a milk tea shop to sell them every day, and see how the shop is doing.
Fortunately, this is a prosperous era. People have just begun to have spare money in their hands, and their demand for food and spiritual life is increasing day by day. In this era, as long as you have an idea and are willing to work, it seems that you can make money in anything.
Each cup of milk tea costs 2-5 yuan. In this era when a bottle of beer costs 1 yuan, it is already relatively expensive. People will spend 15 yuan or more to buy a book, but eating and drinking have not yet become the main driver of consumption. .
The main reason is that there are only a few things to eat and drink now, with few varieties and few highly processed foods. They are all made from cheap raw materials and lightly processed, so naturally they cannot be sold at high prices.
However, Luohetu’s positioning of “Shanhe Turing” has been on the “high-end beverage” route from the beginning. It uses fancy recipes from later chain milk tea shops that were exchanged in shopping malls, and is appropriately modified to make them using the raw materials of this era. Successful categories. She did business in a regular manner, registered her trademark, and went through all the procedures for opening a store. In fact, other people can make this recipe with a similar taste, but once the “Shanhe Turing” brand is launched, at least within a short time Other companies are imitating her, and her core competitiveness is the endless supply of new milk tea recipes, as well as pearls, taro balls, red beans, blood glutinous rice, and taro paste that many people have never heard of. and a unique taste created by a complex mixture of various fruits and concentrated syrups.
The milk tea shop opened for one week and only launched 7 drinks. The daily sales were 500 yuan. After taking into account the cost of raw materials, employee wages, water and electricity and other expenses, it was still two-thirds of the profit. And sales continued to increase. People lined up when students were not out of school. When students were out of school, an overwhelming number of people poured into the store. The three staff members were not enough.
It was Ye Qingzhu’s first time to start a business. The child who had never seen the world found that she could make such a huge amount of money just by following Luo Hetu’s instructions. She now maintains order and observation in the store every day. He settled his accounts carefully, and for the first time his eyes showed the light of desire for sudden wealth.
Luohetu knows that during this period, it needs to quickly build up its reputation. If people experience it once, they will feel that it is ordinary and will not come again. Considering that high school students have short time after class and no one has a phone, Luo Hetu thought of a way to set up a “reservation mailbox” in front of the milk tea shop and print it out at the school gate when going to and from school. On the small flyer, students were asked to write down their name and class, put a check mark behind the milk tea they wanted, tear it into two copies and put half of it in the mailbox. When they came to pick up the milk tea, they had to pay for the other half.
Ye Qingzhu asked: “If some students play a prank and write but don’t come to pick it up, wouldn’t it be a waste of raw materials?”
“Then we will tell the customers queuing in the store that there are several types of freshly prepared milk tea, and the students have ordered it. No, anyone who wants it can do so on a first-come, first-served basis. They would also be willing to queue up less. “
” The premise is that there are always people queuing up in the store. What if there are not so many customers one day
? If there aren’t many, we won’t make reservations for students and let them buy them themselves.” Luo Hetu scratched his ears: “It’s all a trial, and you can change it while trying. It will be easier when electronic ordering and takeout are available in the future.
Ye Qingzhu was confused: “What is that?” Luo
Hetu clicked his tongue, seemingly seeing unlimited business opportunities through these blank spaces.
All these things happened within a month of the opening of “Shanhe Turing”. When Cheng Youqing knew that Sun Yinuo had met Luo Hetu behind her back, and that Luo Hetu had given her a set of books, Cheng Youqing took the She basically endured the pain in her feet and had to bring the book back in person. She threw the book on the sofa at Sun Jin’s house with a groan, and ordered food at Sun Jin’s house for several days before she calmed down her anger.
She was no longer angry, and Sun Yinuo was fine again, chatting about “Shanhe Turing” at the dinner table.
He said that this store has been open for a month, and there is no downward trend in sales at all. The milk tea is delicious, the pearls are delicious, and the grapefruit slices are also delicious.
Recently, the slogan “One cup a day will improve your health and make you smarter” is printed outside the store, which is derived from the store’s signature “malted milk tea”.
Malted milk is expensive and is a nutritional supplement recognized by everyone in this era. Milk tea shops have many jars on the bar. When someone orders malted milk tea, they scoop out a spoonful of malted milk from the jar under the eyes of everyone. Carefully crafted to ensure authenticity.
The long-haired alpha boss said that the raw materials of her products can be seen. Malted milk is mixed with black tea base and artificially shaken, plus syrup made from brown sugar and starch pearls. Not only is it not bad to drink, but it is also a good thing to nourish the body. .
Some parents heard that their children like to drink a drink at the school gate, and they were worried that it would be bad for their health and a waste of money. But after being advertised in this way and learning more about it, they immediately believed it. It is the time for high school students to spend money, and those whose family conditions are not too poor are also given pocket money, so it is assumed that the children can have a drink every day to supplement their nutrition when they are too tired from studying in high school.
Sun Jin sighed: “This boss is a wonderful person, with many ideas, and he also knows how to seize students’ money.”
“Yes, their reservation mailbox is also very popular. There are many students who put orders in it every day. In the previous school There was a bad student in the store who deliberately made trouble. He wrote large orders for several days but didn’t pick them up. The store didn’t lose anything. When a batch came out and no one took it, he sold it on the spot. I don’t know how many times he went there again. After throwing away the order, the store owner caught him and asked him to find his parents. The student was also a gangster at school and refused to find him. I heard that the boss led someone to beat him directly and now he helps the store like a bitch every day. You are busy here and there.”
Sun Jin frowned: “Why do you do it privately?”
Sun Yinuo quickly spoke for the milk tea shop: “That student is just a pure gangster who idles around all day and forms a gang in school. People, the teacher can’t control the parents and can’t find them. It’s most effective to beat him up. The boss should know about it. They used to live in the south market area of the city.â€
Sun Jin narrowed his eyes: “Sun Yinuo. “Don’t you know too much?”
Sun Yinuo: …
Cheng Youqing was drinking soup and suddenly said: “Is it the book seller?”
Suddenly someone changed the topic, and Sun Yinuo was granted amnesty. : “It’s not Boss Xiao Luo. The milk tea shop is Boss Ye, who is also a pretty good-looking female alpha. She is friends with Boss Xiao Luo. Boss Xiao Luo only sells books. Well, stay tuned. My classmates are all He said that every time he went to see her, everyone else was extremely busy, but Boss Xiao Luo was idle there. “
“Does your classmate know that she is the one who wrote the book?”
“Everyone knows, there are so many students there every day, so she can obviously do it. Takeaway, I have to go see her after class because she is talented and good-looking.”
Cheng Youqing finished the soup quietly, her expression unchanged, but Sun Yinuo felt that her sister was suddenly unhappy for some reason.
Sun Yinuo shrank his neck: “I’m going to study.”
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